Part 1 Analysis of Videos
Selective attention test
The visual
It is seen two teams, one in white dresses consisting of two males and one female, and the other in black dresses having two females and one male and each team is passing basket ball between own team-mates. The video starts with the question; how many times the players wearing white dresses passed the basket ball? 
As the 1.21 min. video unfolds, one gets engrossed in counting the number of passes in between players in white dresses. At the end of the game the correct answer is shown as 15. The viewer compares the correct answer and the answer s/he guessed. Then came the question; did you see the gorilla? For many viewers, the question was kind of shock as many did not notice the entry of the gorilla in the middle of the game and even gesturing to the audience.
Interpretation and explanation
Selective attention is an important topic of cognitive psychology. Selective attention is the process by which one’s attention is focused on a selected thing ignoring others. Thus, it is the process by which the brain attends few sensory inputs and ignores other inputs. Selective attention is like bottle-neck. As bottle-neck allows flow of liquid in the bottle in a controlled manner so that the whole liquid does not enter the bottle at once, selective attention controls the flow of the inputs so that the brain is not over-loaded with too many sensory inputs (Sincero, 2013). The cognitive process of the viewer narrowed down the focus to counting the number of passes between players wearing white dresses and ignored the sensory inputs relating to entry of the gorilla.
The “Door” Study (from Simon and Levin 1998)
The visual
The video shows an old man is approached by a young man asking for direction to an address. The old man carefully describes the direction to the young man. As he finishes, two men carrying a door comes between the old man and the young man with the door held in such a way to guard the faces of the persons carrying the door.
 Interpretation and explanation
The reason behind the inability of the old man to recognize the change of questioner is attributed to “change blindness”. The phrase ‘change blindness’ is attributed by the phenomenon of surprising failure to notice significant changes to photograph where such changes take place in a very brief period of visual disruption (Rensink et al, 1997). In the video the old man fails to notice an otherwise very noticeable change. Change blindness should be distinguished from other failed detections as change blindness refers to the inability to notice very significant changes. It is argued that change blindness reflects the fundamental limitations to human brain’s attention capacity. Change blindness refers to the inability to recognize a very significant change. Such changes are not due to changes in physical aspect of the display like size or color but much more significant change as once noticed- such changes are very obvious. It should be noted that irrespective of the perception about the various visual inputs, change blindness as a phenomenon pertains to changes only. This means change blindness has nothing to do with the quantities pre- and after change rather pertains to the second order information that is transition between quantities.
Wolfe (1999) raises another important issue concerning the perception status of the unattended things; does the inability to recognize changes correspond only to change blindness or to the inability to remember the changes? Answering these questions requires careful consideration about how the report is made. Moore & Egeth, (1997) makes a clear distinction between on-line reporting and off-line reporting. On-line reporting is done immediately after the incident.

Part 2 Selective Attendance and Ethical Awareness
The phrase ‘ethical awareness’ refers to the ability to recognize, and appreciate the various ethical aspects related to a decision. Ethical awareness is the initial stage in the process of ethical decision making. In the social and professional lives people, I believe that one must understand the ethical dimensions of many issues they face so that they are prevented from dong un-ethical or immoral things without realizing that they are indulging in un-ethical or immoral activities.
The issue of not recognizing the unethical and immoral dimensions of activities pertains to selective attention (Ethics unwrapped, 2017). In ‘selective attention’ the focus is narrowed down to selected items ignoring other sensory inputs. In the context of ethical awareness, the phenomenon of selective attention narrows down the focus of a professionals or employees on such things as pleasing the boss or being part of the team or achieve targets, and other things that directly relate to ethics and morality just go into the wind. I believe that in case of being an ethical person while approaching a certain scenario, I will be firm in my decisions regardless of the consequences I might have to face in my profession. I will take correct decisions after considering all the ethical and moral dimensions of an issue and will do the right thing whether it pleases others or not.




















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