SEA RESORT SWOT ANALYSIS




Contents




Socio Cultural Sustainability

Socio cultural sustainability is most vital in the context of hospitality sectors (Baum, 2011). Sea Resort is a midsized hospitality brand of Panama, Mexico. To attract maximum number of tourists to their organisation, the management has to take suitable strategies for maintaining socio cultural sustainability.

SWOT Analysis

SWOT analysis helps the organisations to understand their positions in terms of socio cultural sustainability (Baum, 2011). Strengthens are the positive sides of the organisation that helps them to enhance their performance. In addition, to improve their performances, the organisation Sea Resort also has to utilize strengthens in proper ways (Lennon and Peet, 2010). On the other hand, they also have to take suitable steps for mitigating their weaknesses as well as threats.
Strengthens
To serve the guests better, the hospitality brand Sea Resort has to focus on the socio cultural aspects. They should value the cultural aspects of their guests (Lennon and Peet, 2010). In addition, they also have to give priority to the social needs of their guests. Being a well known destination place, a large number of tourists from various parts of the world visit there. So, the organisation has to give priority to the cultural values of the tourist from other countries also (Messenger and Shaw, 2011). They have to provide all the facilities to their guests as per their demands. Besides these, tourism is also a method of cultural exchange. So, they also should promote local culture among the tourists (Messenger and Shaw, 2011). So, by giving priority to the cultural values of the tourists, the hotel brand is able to enhance their guests’ experiences.
Weakness
As a large portion of the tourists of hotel brand are from other parts of the world, so they face difficulties in communication with the hotel staffs (Messenger and Shaw, 2011). So, to enhance their guests’ experiences, the organisation has to train their employees effectively such that they can be able to communicate with the guests efficiently.
Opportunities
Mexico is a popular for its natural beauty and cultural values. So, the organisation Sea Resort may promote their local customs, cultures to attract more guests to their organisation.
Threats
The organisation Sea Resort is suffering from the threat of lack of effective communication with the guests.

Action Goals

v  The organisation has to train their service staffs properly to reduce the weakness of lack of effective communication with the guests (Nailon, 2012).
v  Besides giving preferences to the own culture and tastes of guests, the organisation also should help the guest to explore about the cultural values of the Mexican culture.

Objectives

Ø  To promote local cultures, customs to the guests to make them aware about local cultural values (Nailon, 2012). Besides this, they also have to give priority to the cultural values of their guests.
Ø  In addition, the organisation also should divide the market as per their demands that will help them to take suitable tactics for enhancing their customers’ experiences.
Ø  To improve their customers’ experience they also have to focus on effective communication process with the guests (Baum, 2011). Effective communication is also essential for understanding about the major needs of the guests.

Economic and Political Sustainability

Economics and political stability both are the major aspects in the tourism industries. Economic factors directly influence the tourists. Besides this, the hospitality brand Sea Resort also has to implement latest innovations in their organisation to attract more guests to their organisation (Baum, 2011). I this context, they require sufficient amount of money to adopt latest innovations in their organisation. Political stability in the country also helps the hospitality brands to attract large number of tourists to their organisation.

SWOT Analysis


Strengthens
Natural beauty and goodwill as the major tourist spots in the world helps the country Mexico to attract huge number of foreign tourists annually. As the Sea Resort is a famous hospitality brand of Mexico, so they can be able to draw the attention of the foreign tourists to their organisation.
Weakness
In the economical slowdown stage, like other hospitality brands all over the world, Sea Resort also suffering from the issue of significant decrease in their annual revenues as well as total number of tourists counts (Nailon, 2012). They also need sufficient funds for implementing latest innovations in their organisation to improve their guests’ experiences.
Opportunities
Political stability in the country helps the hospitality brand Sea Resort to attract large number of guests to their organisation.
Threats
Economic downgrading situation in all over the world negatively affects the tourism industries (Baum, 2011). So, to attract more guests to their organisation, they have to give special discounts or deals to the guests.

Action Goals

v  In order to earn maximum profit from their business, they have to take necessary strategies for reducing their operational costs (Baum, 2011).
v  They are also wanted to increase their profit margin by attracting maximum number of foreign tourists to their organisation.  

Objectives

Ø  The organisation has to utilize their funds in effective manner to adopt latest innovations in their organisation that may help them to attract more guests to their hotel. 
Ø  They are also aiming to earn more profit from their business by attracting maximum number of guests to their organisation by giving special offers to them (Baum, 2011).
Ø  To improve their profit margin, the organisation has to identify effective methods for reducing their extra financial burdens.




References

Baum, T. (2011). Hospitality management. 1st ed. Los Angeles: Sage.
Lennon, J. and Peet, M. (2010). Hospitality management. 1st ed. Hodder & Stoughton.
Messenger, S. and Shaw, H. (2011). Hospitality management. 1st ed. Macmillan.
Nailon, P. (2012). Theory in hospitality management. International Journal of Hospitality Management, 1(3), pp.135-143.


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